Top Benefits of AI for Marketers [State of AI Data]

The future of marketing is undoubtedly intertwined with AI. Now the question is, how do you incorporate this into your work?

Benefits of AI for Marketers

The HubSpot Blog 1,300+ professionals surveyed Read on to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology.

We hope these insights help you find the best areas to supercharge your marketing with AI. Let’s dive in

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Top Benefits of AI for Marketers [New Data]

1. 67% of marketers say the biggest benefit of AI is the ability to create content faster.

If you’re in marketing, your job may require some degree of creativity. Yet, the quality of your creativity is often stifled by tight deadlines, limited time, and competing responsibilities.

So, what’s a marketer to do? Enter AI.

A staggering 67% of marketers who use AI say it speeds up the content creation process, allowing them to write faster, research faster, and hit “publish” in a fraction of the time. Can

Even if you’re not ready to hand over your entire manufacturing process to robots – which We do not recommend anyway – You can still use it for small tasks within the process.

Here’s a snapshot of how marketers are taking advantage AI for content creation,

  • 25% use AI to summarize content into key points
  • 18% use AI for profiling
  • 20% use AI to write marketing copy
  • 36% use AI to create images

AI is also a powerful tool material reproduction, 13% of marketers use AI for this exact purpose, helping them gain more traction content-wise.

Take Vidya AI, For example. This tool enables you to convert YouTube videos to short, short-sized videos for TikTok and Instagram. It is one of many tools that can convert content for different formats, platforms and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's AI report

2. 49% of marketers say the biggest benefit of AI is the ability to create more personalized content.

Odds are, the last marketing email you received was addressed to you by name. This is just one example of how integral personalization has become in marketing.

These days, consumers expect brands to move beyond generic messaging and speak to their interests, demographics and location. But providing such an experience to each and every customer becomes challenging at scale.

With the help of AI, marketers can move beyond simple demographic targeting and create dynamic customer segments, It does this by “crunching the numbers” to predict consumer behavior based on past interactions.

For example, platforms such as Netflix leverage AI to analyze viewer preferences and viewing history. It then provides tailored recommendations that align with each customer’s unique tastes.

Benefits of AI: 85% of marketers using AI say it enhances content personalization, from HubSpot's State of the AI ​​report

Ultimately, smart data leads to a more personalized customer experience. By understanding your customer — and segmenting them correctly — you can create targeted campaigns and messages that resonate on a deep level.

3. 48% of marketers say the biggest benefit of AI is its ability to generate new ideas.

With AI, you are one well written sign away from your next big idea.

Whether brainstorming a new marketing campaign, writing a product description or researching blog topics, the AI-powered chatbot – like chatgpt, jasper aiand HubSpot material assistant – can complement your creativity by offering new ideas and expanding the scope of possibilities.

The Benefits of AI: From HubSpot's State of AI to HubSpot's Content Assistant

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For example, imagine a marketer who uses a chatbot to generate taglines for an upcoming marketing campaign. It includes information about your brand, target audience and campaign objectives. It quickly generates a list of catchy ideas from which to choose its favorites. Then, she edits it with her own brand of unique style and tone.

The AI ​​can also refine your ideas with market data, consumer feedback, and historical performance. For example, you can paste hundreds of customer reviews into a chatbot and ask it to identify trends from the feedback. from here, you can Emphasize the merits of your marketing campaigns and product descriptions. Or, you can use analytics to uncover common pain points or desired features.

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We hope this article provides a solid overview of the key benefits of AI, especially in the marketing field. It’s important to note that there is no “right” way to implement AI in your workflow. Ultimately, it’s up to you to figure out where this technology can best serve your job.

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