NFL Legend Ricky Williams’ Heisman Cannabis Kicks Off Super Bowl Weekend With Jitter Collaboration

Whether you’re at the Super Bowl in person this Sunday or watching it on the tube, there’s one thing everyone can enjoy: former NFL’s Ricky Williams’ ‘Sticky Ricky’ infused pre-roll, which was dubbed Baby Canon’s Known as

HeismanThe purpose-driven cannabis lifestyle brand created by Williams announced a new collaboration on Wednesday Jitter, the number one cannabis pre-roll brand in the country. The joint partnership will launch in Michigan, California and Arizona, where Heisman began its statewide dispensary distribution on February 10 to kick off Super Bowl weekend.

“It is an honor to partner again with the number one pre-roll brand in the country across three states,” says Eric Hammond, CEO of Heisman. “Jitter has been a cultural force in the industry, and together we are reimagining the cannabis experience for our expanded audience across the country.”

Highsman’s second partnership Jitters with the return of ‘Sticky Ricky’s Infused Pre-Roll’, which will be sold with limited edition themed packaging, including a replica of Ricky Williams’ locker to provide a place of honor for your baby canon. The former NFL running back will celebrate the new fall with appearances at the following dispensaries:

● Friday, February 10:

○ 8.30am – 9am mt — Curaleaf Scottsdale (16277 North Greenway Hayden Loop)

○ 9.30am – 10am mt — Harvest Scottsdale (15190 N Hayden Rd)

● Friday, February 10:

○ 3 – 9 p.m. – Madden Tournament

○ 9 PM – 12 AM — Industry Mixer

Saturday, February 11:

○ From 6 pm to 12 pm — Fourth N. 20 Industry Party

Sunday, February 12:
○ 2 p.m. – 9 p.m. – On Sunday’s big game day, Jeter and baby Cannon will make their final blaze at Ricky Williams’ Heisman House for a watch party held on the rooftop of the Clarendon Hotel. Don’t miss it!

Ricky Williams, entrepreneur, thought leader and one of the NFL’s fastest running backs of the century, attended Benzinga’s September 2022 Cannabis Capital Conference in Chicago With Calvin Johnson, Ben Wallace, Rob Sims and Al Harrington.

And if all goes well, we may have another chance to meet Williams and many of these athletes at an upcoming event in Benzinga Cannabis Capital Conference This April 11-12 in Miami where we will all gather at the iconic Fontainebleau Miami Beach Hotel,

Photo: Courtesy Heisman

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