Twitter’s decision to allow ads for CBD and THC products on its platform was a hot topic during benzinga liveshow on Wednesdays, featuring guests who will speak at the company’s upcoming Benzinga Cannabis Capital Conference (CCC),
twitter executes alexa alianello And Rohan Routroy Will also participate in the conference to be held in Miami on 11th and 12th April For the first time, Twitter will be meeting with cannabis industry executives.
Get your ticket today and enjoy 35% off with this Twitter Code! Hurry because the discount ends at midnight on Wednesday, March 22. Benzinga Capital Conference: Cannabis
Industry reacts on Twitter
Rob Secrist, chairman of Pelorus Equity Group, weighed in on the news and its impact on the industry. Secrist praised Elon Musk To become an outlier in social media and force other platforms to reconsider their stance on controversial topics, namely cannabis advertising. Secrist said the biggest concern for the cannabis industry is lack of access to the benefits of financial and banking services.
The discussion highlighted the challenges facing the cannabis industry and the issues that need to be addressed by the federal government to ensure the industry can continue. The CCC is an excellent opportunity to discuss these issues and hear from industry experts on how they are navigating the landscape.
Twitter says allowing cannabis advertising is a milestone for the industry Howard SchechterChief Communications Officer at MerimeeD.
The move is a catalyst, Schechter said, adding that Marimed Inc MRMD Evaluating your options for advertising spending with financial discipline. He added that the cannabis industry is heavily dominated by retail investors who are unfortunately driven by headlines and that the sector needs more institutional investors for long-term investments.
Read also: As Twitter Moves Forward With Cannabis Advertising, Meta Should Really Get With The Program
emily pacchiaThe co-founder of Poseidon Investment Management agrees that Twitter’s recent move to embrace cannabis could be a valuable platform for weed companies to reach a wider audience.
She expressed concern about wholesale pricing and price-levelling products in the market, and noted the need for companies to be prudent about their balance sheets and not dilute shareholder value.
David SprackmanExecutive VP of Marketing Verano Holdings Corporation VRNOFThe early days of dispensaries drew comparisons to Twitter’s adoption of marijuana ads, which were run in hidden locations, perpetuating stigma and stereotypes.
He noted that with time and effort, dispensaries became fixtures on Main Street, contributing to the growth of the industry.
Spreckman believes that Twitter’s policy change will contribute equally to the visibility and credibility of the cannabis industry, allowing companies to reach new audiences.
Gina Collinson CMO Truelieve Cannabis Corp. TCNF Said that Twitter’s move has come at the right time, as the industry is starting to move towards a more traditional CPG/retail-based model, which emphasizes the importance of branding and customer focus.
Retired NBA star and CEO of ViolaBrands, al harringtonsaid Twitter will change the perception of other platforms by being the first social media platform to allow cannabis advertising.
montel williamsThe TV host and cannabis advocate, says the industry has stagnated due to a focus on B2B rather than B2C, and that educating the public is important.
Williams said that every brand and grower should take this opportunity to educate the public on the efficacy of cannabis as a medicine.
simon espinosa, Ann Viola’s CEO highlighted the importance of building a community in the cannabis industry. He said that Twitter’s adoption is a small victory, though it should be recognized and that he hopes it will create a domino effect on other platforms and create a less hostile environment for companies in the cannabis ecosystem.
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