Website redesigning can be an exciting time, as you will have a new opportunity to capture a new market for your business. Since this can be a big project, we’ve compiled a checklist of things you need to know in order to redesign your website to achieve all of your marketing goals.
Feel free to click on the table of contents to go directly to a specific section or scroll through.
Step 0: Don’t Fix What Ain’t Broken
Before getting into the details of what you’ll need to do when redesigning your website, it’s a good idea to consider whether you need a redesign in the first place.
If your website is consistently converting leads, receiving traffic year after year, and/or accelerating expectations, you may not need to redesign your website.
Instead, look at ways you can improve your existing website, whether it’s user experience, customizationOr Re-Examine Your Strategy,
Step 1: Benchmarking Current Metrics
Since you want your changes to be informed and effective, you need to benchmark your important site metrics before you do anything else. you can use Any number of SEO auditing tools To find all your important metrics.
Here’s an image of all the important metrics you should remember.
Step 2: UX Research
The most important part of any business is solving customer problems. So before doing website redesign, it is important to find out how to improve your website user experience.
To Optimize your web design for usabilityKeep things simple, easy to navigate and easily accessible for your users. supposed to mean reduce page load speedTo be clear visual hierarchyor use Customer Satisfaction Survey To collect feedback.
The important part is listening to your target audience and implementing design changes based on their feedback.
Step 3: Backlink Tracking and Research
the importance of backlink analysis Must be recognized when redesigning a website.
Backlinks are a good source of traffic where other websites link back to you. The more backlinks you earn, the better your domain authority is. Link-building is one of the most important parts of website SEO,
That’s why you should keep the popular pages of your website intact to avoid the dreaded 404 error page for web crawlers and people who find your website through Google or other pages linking to you.
Step 4: Set Expectations
If you’re redesigning your website, you don’t want to jump into it without a plan. Here is where benchmarking your metrics can come in handy.
Make sure you set clear and quantifiable goals for where you want your website to be three months, six months and twelve months from now.
Some tips on success metrics that can improve sales conversions, organic traffic, or your keyword rankings.
Step 5: Competitive Analysis
A. to conduct competitive analysis Can help you identify opportunities for growth for your website based on what your competition is doing. Website redesign is the right time to implement the insights gained from competitive analysis.
While you shouldn’t obsess over your competitors (your focus should always be on the customer), it’s good to see what you can do or focus on to solve customer pain points.
Here is a helpful video that shows you a quick guide on how to do a competitive analysis for your website.
Step 6: Strategy
now is the time to develop a strategy to meet your goals. can mean solid metrics-based strategies Working with Your SEO Team So you can improve rankings or work with sales to increase leads.
At a high level, you now have the chance to examine what your branding strategy is. What message do you want to convey to customers when they visit your website?
Often, your website is the first time your customers will learn about your business. How you? design your website Knowing you only have a few seconds to capture a visitor’s attention?
Whether your website is a bold statement or a finely defined one, it should ultimately be a reflection of your business and branding goals.
Step 7: Content Creation
While often an afterthought for some websites, Content creation is the backbone of many businesses, The three strong forms of content are blogs, podcasts, and videos.
You must use content creation to leverage your business in a way that is helpful to your customer. Think about what your business specializes in and how you can reach your audience through content.
HubSpot, for example, is a CRM company that uses blogs and podcasts to educate its target audience on marketing and sales strategies, customer service, and website building.
Step 8: Designing Your Website
Here you take everything you’ve learned and start redesigning your website.
Remember to strategically design your website in a way that improves user experience and sets you up for success in terms of reaching your success metrics.
Above all else, you want to solve your customers’ needs, and a website redesign is a perfect time to do so.
Getting Started With Website Redesign
Now that you know what needs to be done to redesign your website, it’s time to put that knowledge to use. Study your website for the best growth opportunities, and find out where you have room for improvement.
Website redesign is an ongoing process, so have a dedicated team to maintain and improve your website.