The race for marketers to create quality, insightful content is only getting tougher. Securing a high-ranking article on Google is already a challenge – and it becomes even more difficult when your business is new or lacks authority on the search engine.
In 2023, many businesses are looking to leverage more tools to increase content production and improve SEO, and AI-generated content is a popular solution.
In this post, we will discuss the pros and cons of AI-generated content. But before diving into them, let’s first define what it is.
What is AI-generated content?
AI-generated content is machine-generated text – such as blogs, articles, descriptions and other marketing collateral – based on human search queries.
artificial intelligence The software can pull pre-existing information from search engines and create unique content from people’s search queries on various keywords, phrases or topics.
Click to listen below to hear our colleagues at the HubSpot Podcast Network dive into ChatGBT, a popular AI tool, and explain how you can optimize it to improve your marketing efforts.
How to Submit Your Work to ChatGPT (Use These Hints) with Rob Lennon
While it sounds like the perfect solution for your marketing plan, you should consider the pros and cons of the software before using it.
Advantages and disadvantages of AI-generated content
AI-Generated Content Pro
1. Quick Change
AI provides almost instant results for accelerated content creation, whether the topic is simple or complex.
Human writers – even at their most productive – can take hours to produce quality blog posts or marketing materials. In contrast, it would take your average AI tool less than a minute to create a similar product.
What we like: Depending on the software you choose or pay for, there is no limit on the amount of content you can request in a day. It can help marketers fill a backlog of content for better content content marketing plan Or social media content calendar,
2. cost effective
AI can create content at a fraction of the cost of a full-time writer or freelancer. Writers are paid hundreds and thousands in salary for articles requiring expertise. AI subscriptions are usually less than $100 for an annual subscription.
What we like: Work done by a human is a good investment for those looking for well-researched, quality content – but for a small business or startup, AI-generated content is a great way to start for a relatively low subscription fee. provides space.
3. Better SEO
The SEO-related capabilities of AI-generated content are one of the major selling points of the software.
AI pulls from already popular and SEO-optimized content to address your desired topic. This is a major value addition, especially if you don’t know how to write or write about specific keywords. structure your page,
Pro Tip: AI can be a step in the right direction to help you grow your blog and become more familiar with SEO. By plugging in search queries, you can see examples of optimized keyword clusters and formatting that can help you gain visibility.
4. No Writer’s Block
There is a lot of pressure to develop new ideas, and it becomes even more difficult with a deadline.
Writers don’t have to worry about using AI-generated content Burn Or backtrack because it can generate too many ideas for you to work from in one entry.
What we like: Even if you are only using AI to look for content ideas and not write complete articles, you have already won half the battle. For many writers, their biggest stumbling block is getting started, and if AI can help you overcome that step, the rest will be much more manageable.
AI-Generated Content Cons
1. Plagiarism Concerns
The AI pulls from multiple sources to create the content users are looking for, but you wouldn’t know it because it never provides citations.
The legal risk is that an author or artist could be sued for blatant plagiarism of their original work if it is too closely related.
Pro Tip: REVERSE IMAGE SEARCH AND FACT-CHECK YOUR AI-GENERATED CONTENT – You cannot trust all the information you receive as it may come from an unrecognized source.
2. Google AI Devalues Content
Google’s Support Content Update outlines its mission as “to help people see more original, useful content written by people, for the people, in search results.”
Amidst the rise of AI writing tools, search engines may recognize AI as something it usually lacks in humans Expertise, Authority and Credibility,
Pro Tip: You don’t need to completely abandon AI in your content creation process. Instead, use it wisely to help build on your own creativity – incorporating elements such as grammar-checking, content consideration, or short-form content.
3. Inconsistent Quality
Those who start using AI-generated content can get a different level of quality each time. The amount of information available on topics will vary depending on how much relevant material exists about each topic.
This means that there will not be a consistent output of informational content across all the content that interests you.
Pro Tip: The more specific you are with your AI content search queries, the less likely you are to encounter this problem. If you need the results to mimic a particular visual style or reading level, factor this into your search for a better chance of getting more consistent results.
4. Requires human vetting
It is not in your best interest to upload AI-generated content without proofreading or editing it first. Humans can identify cluttered, inaccurate, or objectionable content that AI technology will not recognize due to lack of awareness.
Pro Tip: If you rely on AI-generated content, use it as the basis for an idea rather than a finished product. Use the results you get to tailor something original to the human aspect of what you’re looking for in Google.
AI content is an incomplete solution
Even the best writers in the world may need a helping hand here and there. AI-generated content can help meet that need, but it has its drawbacks.
You shouldn’t rely solely on AI for content – instead, use it to help your business grow in a way that still incorporates your own creativity.