80+ Instagram Stats You Need to Know in 2023

Instagram, it seems, is growing more than any other social media platform a dizzying pace, As it continues to roll out new features, updates, and algorithmic changes, it can be tough to keep up.

Marketer reading Instagram statistics on his phone.

That’s where Instagram statistics come in. There’s a lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68).

read to know more social media statistics This will help you get ideas and improve your own Instagram posting strategy.

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80+ Instagram Stats

Click on a category below to go to the statistics for that category:

  1. growth of instagram
  2. Audience & Demographics
  3. brand adoption
  4. instagram post content
  5. instagram posting strategy

Development and use of Instagram

1. Instagram is expected to reach 1.44 billion users by 2025. ,Source,

2. The Instagram app has over 78 million monthly active users. ,Source,

3. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. ,Source,

instagram statistics

4. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. ,Source,

5. Nearly a quarter of marketers (23%) predict that Instagram will provide brands with the greatest potential to grow their audiences in 2023. ,Source,

6. Instagram is the most used platform for Influencer Marketing in the US (Source,

7. Marketers say Instagram is the social media platform they know how to use best. ,Source,

8. There are an estimated 143 million Instagram users in the United States in 2023. ,Source,

9. As of January 2023, India has a total of 229 million Instagram users, the largest Instagram audience in the world. ,Source,

10. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user count. YouTube and WhatsApp came second and third. ,Source,

11. US adults spend an average of 30.1 minutes a day on Instagram in 2022. ,Source,

Instagram Stats (4)

12. As of February 2023, the most liked post on Instagram is a carousel of Argentine footballer Lionel Messi and his teammates celebrating their 2022 FIFA World Cup victory. ,Source,

13. Between January and June 2022, the fastest growing content creator on Instagram was Jorge Gomez, with a 573% increase in six months. ,Source,

14. Apart from Instagram’s own account, the most followed Instagram account as of January 2023 is that of professional football player Cristiano Ronaldo. ,Source,

15. As of May 2022, Instagram’s own account has 504.37 million followers. ,Source,

Audience & Demographics

16. More than half of the global Instagram population is 34 years old or younger. ,Source,

17. As of January 2023, approximately 17% of global active Instagram users were males between the ages of 18 and 24. ,Source,

18. Millennials ranked Instagram as their favorite social media app in 2022. ,Source,

instagram statistics

19. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. ,Source,

20. TikTok and Instagram are the most used social media apps among Gen Z women. ,Source,

21. In December 2022, 55% of Instagram users in the United States were female and 44% were male. ,Source,

22. Only 7% of Instagram users in the US are aged 13 to 17. ,Source,

23. Only 4.7% of Instagram users in the US are 65 plus. ,Source,

24. By 2022, 82% of Instagram users also use Facebook. ,Source,

25. 47% of US Instagram users earn more than 75,000 per year. ,Source,

26. Instagram users worldwide spend an average of 11 hours per month on the Instagram app on Android phones. This number drops to 7 hours for US users. ,Source,

27. 72% of teens use Instagram, and 57 million American teens say Instagram is their favorite social media platform. ,Source,

28. 500 million+ accounts use Instagram Stories every day. ,Source,

29. 35% of music listeners in the US who follow artists on Facebook and Instagram do so to connect with other fans or feel part of a community. ,Source,

Photos showing faces get more likes on Instagram.

30. The average Instagram user spends 30 minutes a day on the app. ,Source,

31. 45% of Instagram users live in urban areas. ,Source,

brand adoption

32. 72% of marketers work with influencers/creators on Instagram. ,Source,

33. 29% of marketers plan to invest in Instagram in 2023, the most out of any social media platform. ,Source,

34. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. ,Source,

instagram statistics

35. 53% of marketers say Instagram has a high ROI. Only 7% of marketers say Instagram has a low ROI. ,Source,

36. 70% of shopping enthusiasts turn to Instagram for product discovery. ,Source,

37. Marketers saw the highest engagement rates on Instagram in 2022 than any other platform. ,Source,

38. 32% of marketers say Instagram is the easiest platform to work with influencers and creators. ,Source,

39. 1 in 4 marketers say Instagram has the highest ROI of any platform in 2022. ,Source,

40. 27% of marketers plan to make the most of Instagram for creators and influencers working in 2023. ,Source,

41. More than half of marketers plan to increase their investment in Instagram in 2023. ,Source,

instagram statistics

42. In 2022, marketers see the highest engagement rates on Instagram for user-generated content. ,Source,

43. Only 8% of marketers plan to reduce their investment in Instagram in 2023. ,Source,

44. 36% of marketers plan to take advantage of Instagram for the first time in 2023. ,Source,

45. 90% of people on Instagram follow at least one business. ,Source,

46. ​​50% of Instagram users are more interested in a brand when they see an ad for it on Instagram. ,Source,

47. When it comes to posting organic content, 27% of marketers say Instagram provides the highest ROI for this type of content. ,Source,

48. 1 in 4 marketers say Instagram provides the highest quality leads of any social media platform. ,Source,

Instagram Stats (1)

49. Nearly a quarter of marketers (23%) say Instagram is the most effective platform for brands looking to build a social media strategy for the first time in 2023. ,Source,

50. 46% of marketers take advantage of the Instagram shop. 50% of marketers who take advantage of Instagram Shops report a high ROI. ,Source,

51. 41% of marketers take advantage of Instagram Live Shopping. Of the marketers who took advantage of Instagram Live Shopping, 51% reported a higher ROI. ,Source,

52. In a 2021 report, the higher education industry currently has the highest engagement rate per post on Instagram at 3.19% of any other industry. Second were sports teams at 1.79%, and third at 1.42% was influencers. ,Source,

53. 67% of users surveyed have ‘swiped up’ on links in branded stories. ,Source,

54. Every month 130 million Instagram accounts tap on shopping posts to learn more about products. ,Source,

instagram post content

55. Engagement for still photos is down 44% since 2019, when Reels made their debut. ,Source,

56. The average engagement rate for photo posts is 1.18%. ,Source,

57. The average engagement rate for Carousel posts is 3.15% (Source,

58. As of January 2022, #love is the most popular hashtag on Instagram. Over two billion posts use this hashtag. ,Source,

59. Marketers rank Instagram as the platform with the best in-app search capabilities. ,Source,

60. Most popular Instagram Reel with 289+ million views. ,Source,

61. Marketers rank Instagram as the platform with the most accurate algorithms, followed by Facebook. ,Source,

Instagram Stats (2)

62. One-third of marketers say Instagram provides the greatest ROI when selling products directly within the app. ,Source,

63. By 2021, 9 out of 10 users watch Instagram videos weekly. ,Source,

64. One-third of marketers say Instagram offers the best tools for selling products directly within the app. ,Source,

65. Every second 995 photos are uploaded on Instagram. ,Source,

66. The average posting rate across all industries is 4 posts per week. Compared to last year, the average posting frequency dropped by only 8% this year. ,Source,

67. Photos showing faces get 38% more likes than photos not showing faces on Instagram. ,Source,

68. On Instagram, images with a high amount of negative space get 29% more likes than images with minimal negative space. ,Source,

70% of shopping enthusiasts use Instagram for product discovery.

69. On Instagram, images with blue as the dominant color generate 24% more likes than images that are predominantly red. ,Source,

70. This is so high that the latest Instagram statistics show that an average Instagram post contains 10.7 hashtags. ,Source,

71. Image posts get 27.55% more likes than static video posts. ,Source,

72. An average image on Instagram gets 23% more engagement than one published on Facebook. ,Source,

73. The most geo-tagged city in the world is Los Angeles, California and the tagged location with the highest engagement is Coachella, California. ,Source,

instagram posting strategy

74. The best time to post on Instagram is between 6 PM and 9 PM on Fridays in your respective time zone. ,Source,

Instagram Stats (3)

75. Posts with a tagged location get 79% more results than posts without a tagged location. ,Source,

76. 20% of users surveyed post to Instagram Stories on their business account more than once a week. ,Source,

77. 44% of users surveyed use Instagram Stories to promote products or services. ,Source,

78. One-third of the most viewed stories come from business. ,Source,

79. Over 25 million businesses now use Instagram to reach and engage with audiences. ,Source,

80. 69% of US marketers plan to spend the majority of their influencer budget on Instagram. ,Source,

81. The industry with the highest collaboration potential with Instagram influencers was health care, where influencer posts were 4.2 times more efficient than brand posts. ,Source,

82. Instagram is now the most popular social platform for the following brands. ,Source,

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