AI has gone mainstream, and it is slowly entering the daily lives of marketers.
Although this technology is still in its early stages, it is already changing the way we work. With the help of AI-powered tools, marketers can automate a variety of tasks from drafting email subject lines To scale entire marketing campaigns.
If you’re curious about where AI is going – and how you can take advantage of it – we’ve listed six AI predictions to watch in 2023.
6 Marketing AI Predictions for 2023
- AI will give a significant lift to content marketers.
- Consumers will demand more personalization, and AI can do that.
- We will see an influx of AI generated measurable content.
- Companies will adopt Responsible AI.
- AI will become a secret weapon for SEO strategists.
- AI will fit more naturally into the daily lives of marketers.
1. AI will give a significant lift to content marketers.
Sure, artificial intelligence No closer to writing the next New York Times Best Seller. But it can streamline many content marketing tasks. Specifically, it can give marketers a lift in the writing process.
For example, picture a content marketer who is stuck in the content ideation stage. Instead of waiting for inspiration to strike, she gives a signal. AI chatbot – Like, “Provide some blog ideas about TikTok marketing” – and get a list of ideas.
AI tools – eg chatgpt, Suryakant ManiAnd HubSpot’s Content Assistant There can be a lot of legwork when it comes to research. These tools tend to use complex algorithms gathering, analyzing and interpreting information Identifying patterns and trends from across the web in a matter of seconds.
For example, let’s say you need to write a video script to promote a product. To get started, you paste hundreds of customer reviews into the AI chatbot and ask it to summarize the key takeaways. Then, you use its output as a rough draft. Finally, you have a new ad that highlights everything your customers love about the product – and you did it in a fraction of the time.
Ultimately, we anticipate that AI will assist content marketers in performing tedious, repetitive tasks – such as coming up with ideas, writing rough drafts, and summarizing large amounts of data.
2. Consumers will demand more personalization, and AI can do that.
78% of marketers Assume that personalization has a “strong” or “extremely strong” effect on customer relationships.
While it was notoriously difficult to create these experiences with older marketing techniques and technology, AI has opened the door to more definitive personalization opportunities.
Right now, AI is mainly used to help us “get things done,” but it has the power to help marketers Scale faster, personalize more, and find target audiences easier.
We are already seeing massive AI personalization in the marketing industry. For example, many tools allow brands to send marketing emails with names and personalized information based on contact list information. In retail, consumers regularly receive email or e-commerce recommendations for certain products based on what they have viewed or purchased recently.
With emerging technology and our ability to capture data on prospects and customers, it is not shocking to think that the AI-based personalization trend will strengthen in the near future. Especially in 2023, expect AI to be used more and more to create solid one-to-one personalization.
3. We will see an influx of AI generated measurable content.
Because AI can churn out content at lightning speed, some marketers can scale up their content demands very quickly. As a result, we will see an influx of AI-generated content that is far from perfect.
This leads to an important point: AI is better for the first draft, not the last. For example, AI-written content may look impeccable on the surface, but lack important human elements such as humor, empathy, and cultural context.
It’s not enough to copy and paste its output into your marketing. You need to add your own brand voice and perspective.
On top of that, Generative AI works with limited data, so the information it uses may be out of date, inaccurate or even biased. To avoid this, marketers must put up railings to maintain quality.
4. Companies will adopt “responsible AI”.
To state the obvious, AI systems rely on data to make decisions. This data comes from a variety of places, including social media posts, online databases, public records, and general online activity (eg, posting reviews on Yelp).
While this process seems harmless enough, it can reveal a lot about a person’s life. What’s more, consumers may not be aware that their information is being used to make decisions that could affect them.
Currently, companies are expected to self-regulate when it comes to using AI. But as privacy concerns continue to grow, we anticipate that more companies will implement their own AI guidelines.
For example, Microsoft has developed its own Responsible AI Standards depends on Six principles: fairness, credibility and security, privacy and security, inclusivity, transparency and accountability.
Ultimately, data is the fuel for most AI systems. Problem? If Consumers do not trust AI, they will keep a safe distance. Therefore, accountability and transparency from companies will go a long way in 2023.
5. AI will become a secret weapon for SEO strategists.
We predict that SEO strategists will reap huge benefits from AI in the coming year, thanks to its ability to automate time-consuming tasks.
For example, Campbell’s Soup Uses AI-powered SEO automation to compress 75,000 images a day. This allows the brand to rank on page one of SERPs for up to 4,000 keywords within a few weeks.
The best part? AI is helping human SEO marketers instead of making their jobs obsolete. AI technology allows SEO experts to achieve results that are not possible without machines. Not having to worry about a mountain of SEO-related tasks frees them up to work on more in-depth projects.
Because it benefits web traffic and results, investment in AI-powered SEO tools is expected to increase.
6. AI will fit more naturally into the daily lives of marketers.
AI is already having a huge impact on the marketing industry. That said, many marketers are still figuring out AI and its potential.
Those who adopt this technology – and integrate it into their workflow – can maintain a competitive edge while saving time in the process.
As AI tools become more user-friendly, eventually they become so natural to your work that you don’t notice it. As John McCarthyOne of the fathers of AI once said, “As soon as it works, nobody calls it AI anymore.”
back to you
It’s 2023, and AI has gone mainstream. Its potential to transform a wide variety of industries cannot be denied, and marketing is no exception. It can help companies create more, expand faster, and create more personalized experiences. But to overcome this, marketers must remain agile as they embrace AI and innovate.