30+ Notable Twitter Stats to Be Aware of in 2023

Twitter is one of the most popular (and powerful) social media networks out there. How you leverage the platform is entirely dependent on how its members use, follow, post and interact with the people they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable.

Marketers looking at Twitter stats and tips to better take advantage of the social media platform

So, how are people using Twitter these days? How are businesses using Twitter? And how connected do people feel to a brand because of your Twitter presence? Check out the most noteworthy Twitter stats we found for 2023.

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Twitter Statistics

General Twitter Statistics

1. Most world leaders and foreign ministries have an official Twitter account. ,Statista,

2. By 2023, Twitter.com is the 4th most visited website in the world. ,sameweb,

3. The United States is the country with the highest number of Twitter users with 79.6 million users. ,Sage’s demand,

twitter statistics for business

4. Twitter projects $4.4 billion in revenue in 2022, an 11% year-over-year decline. ,Social App Report 2022,

Twitter for Business Stats: Quarterly Revenue Bar Graph

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5. 7% of social media marketers believe Twitter is the most effective for building an active community on social media, more than LinkedIn but less effective than Instagram at 26%. ,social media trends report,

6. 6% of social media marketers think Twitter provides the highest ROI when selling products directly in the app. ,social media trends report,

7. Even though only about 17% of Twitter’s users come from the US, it accounts for more than 50% of the company’s revenue. ,social app report,

8. The top three types of content that provide the greatest ROI on social media are related content, trendy content (cultural moments and news), and educational/informative content (social media trends report,

9. Nearly 30M unique social media writers mention “reviews,” “advice,” “pros and cons,” “alternatives,” and “best options” on Twitter, looking for more authentic sources of information they can trust Are. ,social media trends report,

10.5% of social media marketers plan to work with influencers/creators on Twitter, compared to other social platforms. ,social media trends report,

11. The average Twitter Ads ROI is 40% higher than the average media ROI for other channels. ,twitter marketing,

12. 66% of brands are not removing their presence from Twitter in 2023. ,HubSpot Research,

13. The top three formats that social media marketers plan to invest in the most for 2023 are short-form content (TikTok, Reels, etc.), long-form video and audio chat rooms (like Twitter Spaces) (social media trends report,

14. The best time to post on Twitter is between 9 am to 3 pm. ,social media trends report,

Twitter User Statistics

15. The leading countries by number of Twitter users in 2022 were the United States, Japan, and India. ,Statista,

16. Twitter currently has 237.8 million monetizable daily active users. ,Sage’s demand,

17. By 2023, Twitter will have around 450 million monthly active users. ,Sage’s demand,

18. It is estimated that by 2028, monthly active users of Twitter will reach 652.23 million. ,Sage’s demand,

19. Nearly seven-in-ten adult Twitter users (69%) in the US get their news on the site. ,pew research,

20. 62.9% of Twitter users identify as male, one of the highest gender disparities of all social networks. ,Statista, we are social,

Twitter User Stats: High Gender Disparities

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21. Nearly half of US adults (49%) who use Twitter post fewer than five tweets per month. ,pew research,

22. 59% of infrequent tweeters (otherwise referred to as “lurkers”) are between the ages of 30-49. ,pew research,

23. Most Twitter news consumers in the US say that using the platform has increased their understanding of current events over the past year, but nearly a third say it has increased their stress levels. ,pew research,

24. 31% of US users say Twitter is limiting the visibility of certain posts, and 25% say the same about banning users from the platform. ,pew research,

Twitter Usage Statistics

25. 80% of Twitter usage is on mobile devices. ,Google,

26. 55% of users log into Twitter every day. ,Statista,

27. Twitter’s global average time per visit is about 10 minutes and 32 seconds. ,sameweb,

28. In 2022, 😂 tears of joy and 😭 crying face tied for the most popular emoji used on Twitter. ,emojipedia,

Twitter Follower Stats: Barack Obama Has the Most Followers on Twitter

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twitter followers statistics

29. Former President Barack Obama is the most followed Twitter account in the world with 133.1 million followers, followed by Elon Musk and then Justin Bieber. ,Brandwatch,

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30. The NBA and Google are the most followed non-media business accounts on Twitter. Their followers are 39.9 million and 28.9 million respectively. ,Statista,

31. The most followed news account on Twitter is CNN Breaking News (@cnnbrk) with 58.9 million followers. CNN controls the two most followed news accounts on Twitter. ,press gazette,

Stay up to date on the latest Twitter stats

Twitter is changing and changing amid the rise of new social platforms and technology, but it’s still a huge competitor. Social media marketers should keep this on their radar and continue to take advantage of it to reach your target audience – just make sure you’re using it wisely.

Editor’s Note: This article was originally published in March 2019 and has been updated for comprehensiveness.

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