15 Essential Product Marketing Books for 2023

The product marketing landscape is constantly changing. To keep pace with the latest trends, you’ll need to keep up with the experts. This includes reading books with fresh insights and perspectives.

    product marketing books in stack

To help, we’ve put together a list of 15 essential product marketing books for your 2023 reading list. These books cover how to lead a successful launch, tips for advancing your career, and how to create a customer-focused campaign.

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15 Essential Product Marketing Books

1. The Launch, A Product Marketer’s Guide: 50 Key Questions and Lessons for Successful Launches by Yasmin Turaihi

Some great beginnings begin with a question – or, as in the case of yacht50. Through guided and thoughtful questions, this book will help you avoid common pitfalls and help set you on the road to success.

best for: Understanding the outline of where to start marketing your product. yacht Will equip you with questions to guide your product marketing journey.

2. The Influential Product Manager: How to Lead and Launch Successful Technology Products by Ken Sandy

It can be difficult to justify what you do within your organization or prove the value of your work to your company’s wider ecosystem. effective product manager It’s about understanding how the product manager interacts with each level of the business to launch successful technology products.

What we like: Drawing on decades of experience in Lessons Learned, this book presents a human perspective on product management in an actionable and practical guide.

3. Product Marketing, Simplified: A Customer-Focused Approach to Taking a Product to Market by Srini Sekaran

Under the fame of customer’s needs, Product Marketing, Simplified Here’s a comprehensive guide to product marketing that takes you through the steps. You’ll find best practices on everything from influence messaging to product roadmaps.

best for: Understanding the customer’s perspective. This book puts you in the mindset of the customer and helps answer the “why” questions related to the need for the product.

4. Product Marketing Misconceptions: How To Establish Your Role, Authority And Strategic Value by Richard King and Bryony Pearce

While product marketing is still a relatively new job for the organization, there are many misconceptions about your role and how to set it up.

Product Marketing Misunderstood Provides guidance for realizing your value and driving the organization forward.

Pro Tip: Product Marketing Misunderstood Provides practical knowledge and application. You can apply these tools to your job position, message and personality.

5. Product Marketing Debunked: The Essential Go-to-Market Guide by Yasmin Turaihi

product marketing rejected Provides an approach to take skewed concepts and build a proper strategy for commercializing a product. You’ll learn how to create a go-to-market plan and how to release your final product to market.

best for: establishment A framework for releasing a product. This book provides a starting point that you can modify to match your industry and stage of development.

6. Product-Based Development: How to Build a Product That Sells Itself by Wes Bush

If you are a product marketer following product-based development principles, product-based development There’s a book for you. It guides you through the thought processes of product-based development and puts you in the shoes of your customers to create a product that best meets their needs.

best for: Understanding where the pillars of product-based development fit into your product marketing plan and strategy.

7. Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber

Product Marketing Manager: Responsibilities and Best Practices in a Technology Companyimage Source

product marketing manager Explains the product marketing role and focuses on practical applications. Weber links the insights to amusing life lessons and anecdotes he has collected.

What we like: Personal anecdotes and stories seem like wisdom passed down from a close friend who has learned a lot over the years.

8. Inspired: How to Build Tech Products Customers Love by Marty Cagan

Inspired: How to Build Tech Products Customers Loveimage Source

To understand how to market a product, you must first understand the “why” behind the creation. inspired Helps equip product marketers with the skills and tools to sell a product customers love.

best for: Understanding how to assemble the right people and skill sets, find the right product, adopt an effective yet lightweight process, and create a strong product culture.

9. Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked: How to Build Habit-Forming Productsimage Source

There are certain products we just can’t live without, constantly coming back to get the latest models or updates.

Hooked details the “Hooked Model”, a four-step process embedded in the products of many successful companies to subtly encourage customer behavior.

Through frequent “hook cycles”, these products bring users back again and again without relying on expensive advertising or aggressive messaging.

What we like: This book helps you understand the psychology that attracts people to products. It may help you to think about the same principles for your products.

10. Obviously Awesome: How to Improve Product Positioning So Customers Get It, Buy It, Love It by April Dunford

Obviously Awesome: How to Improve Product Positioning So Customers Get It, Buy It, Love Itimage Source

So much of product marketing is product positioning, and understanding how your customers respond to positioning is critical to the sales cycle.

obviously great Exposes the principles of positioning and helps you find and position your product differentiators.

best for: Put yourself in the customer’s shoes to understand what they buy, how they react to situations, and why they would want to keep buying from you.

11. Avoiding the Build Trap: How Effective Product Management Creates Real Value by Melissa Perry

Avoiding the Build Trap: How Effective Product Management Creates Real Valueimage Source

Companies that measure solely by output often fall into what Melissa Perry describes as a “build trap,” cranking out features to meet their schedules rather than customer needs.

Following their advice, you can reconsider the purpose of why something is created.

What we like: This book helps you understand that to remain competitive in today’s marketplace, you must embrace a culture of customer-centric practices that focus on results rather than outputs.

12. Made to stick: why some ideas live and others die by Chip Heath and Dan Heath

Made to stick: why some ideas live and others dieimage Source

In made to stickIn this book, the authors reveal the anatomy of thoughts that stick and explain how you can make your thoughts stickier. Using the Velcro Theory of Memory, you’ll learn about the theory of the human scale, and discover how to address the curiosity gap.

best for: Understanding the impact of messages and why some things stay with us while others are forgotten over time. This book will help you hone your messaging with effective and thoughtful strategies.

13. Selling Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

Selling Is Human: The Surprising Truth About Moving Othersimage Source

These days, it can feel like everyone is trying to sell you something. Although this is not inherently bad, selling is human Looks at the difference between selling and telling a story. This book offers a fresh perspective on the art and science of selling.

What we like: This book goes beyond the usual sales jargon to explain why we sell and how to do it effectively. You’ll also learn how to communicate honestly with your customers.

14. Influence, New and Expanded: The Psychology of Persuasion Robert B. by Cialdini, Ph.D.

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Sometimes product marketers get so caught up in their messaging that they forget the science behind the product launch.

Using memorable stories and relatable examples, Cialdini explains the psychology behind why people say yes and how to ethically apply these insights in business and everyday settings.

best for: Brush up on communication and persuasion skills. Effect is for anyone wanting to get back to the fundamentals of influence. You will reconsider messaging that may not be working.

15. The Formula to Accelerate Sales: Using Data, Technology, and Inbound Selling From $0 to $100 Million by Mark Robert

The Formula to Accelerate Sales: Going From $0 to $100 Million Using Data, Technology, and Inbound Sellingimage Source

As someone who has been at the forefront of building multiple sales leads, Mark Robert has broken down the sales process and life cycle.

formula to accelerate sales Provides a framework that harnesses all your tools – such as data, technology and personality – to accelerate your growth.

best for: Understanding the impact of the full sales lifecycle and your role in it. Use this book as a guide, get useful information and tips on how to better market your products.

Creating Your Product Marketing Reading List

Just like product marketing, learning about this business process is always changing. Understanding the skills required and applying practical advice will help you improve your processes.

Ready to expand your product marketing knowledge and stay ahead of the curve in 2023? Our list of 15 essential product marketing books is the perfect place to start.

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