10 Types of CTAs You Must Have on Your Website

There is no one-size-fits-all solution for call-to-action (CTA)Especially when you have multiple audiences viewing your website at any given time.

Hand holding megaphone with display screen on laptop symbolizing call-to-action

Visitors, leads, customers and promoters are likely to come to your site, so you will need a variety CTA them to accomplish various goals.

To help you convert visitors into leads, customers, and customers into promoters, I’ve put together a list of CTAs to use for each audience. But before we get into that, let’s discuss what a CTA is.

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Without a CTA, potential leads and customers may struggle to find the right path to purchase a product or sign up for a service or list. CTAs help companies generate leads, but they also help delight customers and avoid frustration.

Now that you know what a CTA is, here is a list of CTAs that will benefit your website.

10 Types of CTAs Marketers Should Know

The CTAs below can be created with us free powerpoint templateTherefore download it here If you want to use them on your website. You can also create with CTA HubSpot’s CTA Tool,

1. Lead Generation

As mentioned earlier, calls-to-action are important generate leads from your website, Since you’re trying to convert visitors into leads through these CTAs, you’ll want to place them anywhere on your website with a high percentage of new visitors.

Blogs are the best place for lead generation CTAs. Specifically, you should add CTAs at the end of blog posts, in sidebars, and as floating banners in the corners.

Successful CTAs are engaging and effectively communicate the value of clicking on it. In other words, visitors should know exactly what to expect when they arrive at the landing page the CTA points them to.

Below is an example of a lead generation CTA:

lead generation

2. Form Submission

Let’s say your visitor lands on your landing page — they still need to do two more things in order to register as a lead. Your visitor still needs to fill out a form and click a button to submit their information to your contact database.

At this stage, your visitor is close to becoming a lead, so you don’t want them to slip through the cracks with a weak submit button.

Instead, trade your “submit” button copy for something more actionable and specific. marketing proposition They are about sharing of information.

The lead capture form and the buttons below are much more actionable and engaging than a simple “Submit” button. If you’re interested in designing a form for your site, HubSpot has a free online form builder Here.


3. “Read more” button

Whether you keep a feed of content on your blog, customer case study page, or in a press newsroom – you should avoid displaying it Complete Post one on the home page.

You need to entice your homepage visitors to click through to individual posts with a “read more” CTA after the first few paragraphs of your content.

Here’s what the “Read more” button looks like:


In addition to allowing you to display more content on your homepage feed, “Read More” buttons ensure that your engaging posts get the stats they deserve.

This allows people to click through to read any post instead of scrolling down on the homepage, in turn, the post is credited with its own traffic, not the homepage.

4. Product or Service Search

When someone is traipsing around your website trying to learn about your company and what it offers, make it as easy as possible. After all, your products and services are what keep your business afloat.

The CTA doesn’t need to be a fancy picture – simple text on a button can do the trick, as long as the button stands out enough against its background.

Here’s an example of what this might look like, taken from our own homepage:


Disclaimer: Our homepage product awareness CTA was not created in PowerPoint, but you can easily create the same look with our powerpoint templates.

5. Social Sharing

One of the simplest types of call-to-action is one that encourages you to share a piece of content with your friends. Social sharing buttons are a low-commitment way for visitors, leads and customers to engage with your brand.

Therefore, be sure to include them in places where it makes sense on your website, such as blog posts and landing pages.

Don’t slap them on everything, though. You wouldn’t want to include them in places where people are giving you their personal information, eg.

The best thing about this type of CTA is that it is really easy to customize.

Here’s what it might look like:

social sharing

6. Lead Nutrition

So, what happens when a lead is created but is not ready to pay for your product or service?

You need to entice them with another type of offer that is more aligned with your product offering than a typical top of the funnel marketing offer.

You will need to use a lead nurturing CTA to promote offers like product demos, free trials and free quotes. A lead nurturing CTA should be in an area that you know many leads visit.

For example, consider a smart cta As an offer at the bottom of the thank you page of the opt-in blog post or any other marketing offer.

Here’s a prime example of what it looks like:


7. Closing the Sale

And once all your lead generation and lead nurturing is done, you eventually need to convert those leads into customers.

This type of CTA will be very sales-oriented: you want to get potential customers to buy your product or service right here, now.

Again, if you have Smart CTAs, you can use them at the end of the blog post. However, consider placing them on product pages, as potential customers may want to do one last research before taking the plunge.

Here’s an example of what a sales-focused CTA would look like:


8. Event Promotion

If you’re holding an event, whether online or in person, it’s pretty obvious that you’ll need people to attend.

Use event promotion CTAs to help drive event awareness or drive ticket sales. The best thing about this type of CTA is that you can place it endlessly depending on what segment of your audience you are trying to engage with.

For customers, place the CTA on their login page, dashboard, or the page where you provide them with a receipt. For leads, display this CTA in the blog sidebar. the possibilities are endless.

Here’s a simple example of a CTA event:


9. Related Content

The longer a visitor stays on your website, the more likely they are to convert into leads. A related content CTA makes it easy for website visitors to jump from one piece of content to the next on your site.

In turn, they will learn more about your product or service and possibly want to make a purchase. Place a related content CTA within the content, such as between sections of a blog post or as a link in a side bar.

Below is an example as it would apply to a search for your company’s services:

Related Content CTA

10. Quiz CTA

Audiences love to be pleased, and what could be more enjoyable than a quiz to test your knowledge or learn more about yourself? We all love a good Buzzfeed quiz, don’t we?

If you decide to use a quiz or game to encourage visitors to stay on your site longer, you’ll need a quiz CTA to grab their attention. And if the quiz is free, include it in the CTA.

Place a CTA like the one below at the end of a blog or its sidebar.

Quiz CTACTAs make your website easy to navigate, and they can serve as a roadmap that leads a visitor down the path to becoming a lead. However, to get the most out of your CTAs, you’ll need to make them catchy, easy to remember, and straightforward.

Now that you know about the different CTAs available for your site, you are ready to use them to your advantage.

new call to action

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