Often, the conversations of social media and SEO are separate.
Social media is all about building relationships and connecting with your audience, whereas SEO seems more scientific, with specific keyword analysis to attract as many people as possible.
However, these two aspects of inbound marketing can work together to enhance each other’s results. In this blog, you will feel that the compromise is visible.
This guide will help any marketer integrate their efforts on both platforms. Below we will cover the following topics:
social media vs seo
Social media management deals with posting and optimizing your content on social media networks such as Facebook, Twitter, or Instagram. SEO strategy is about making your website or content more searchable so that people searching for phrases or queries about products or topics related to your industry will find your site in the results.
Now you know the difference between social media and SEO. So, let’s dive into social media SEO.
What is Social Media SEO?
Social media SEO allows you to optimize your social profiles so that you can better attract potential customers through search. SEO best practices will differ across platforms.
However, the goal remains the same: to find the right audience for your brand and expose them to products they can buy.
While social media management and SEO optimization are two very different strategies, they can complement each other. Taking advantage of both can help you get traffic from a variety of sources.
Social media lets people discover new content or brands that they may be interested in. Meanwhile, SEO allows you to get traffic from people who are searching for queries or phrases related to your business.
Both search engines and social platforms aid in information discovery. People use Google to find the answer to a question.
People use social media to find answers to questions they haven’t thought about yet. For example, Instagram search is one of the main features of the app.
The distinction between search engines and social media platforms is blurring.
How social media affects SEO
Although search engines do not officially use social signals as a ranking factor, there are benefits to combining these two strategies.
This is because search engines notice when you attract a lot of traffic to your site and perceive your brand as credible, relevant and high-quality.
A higher search result may come with these criteria. Therefore, if you post interesting, click-worthy content on social media, you may see an increase in traffic.
Moreover, if people see your post and share your website link, it can also increase your page authority and ranking.
to return it, CognitiveSEO analyzed 23 million social media shares and found that there is a correlation between social shares and SEO.
Many social signals inform Google about the integrity of your site. The image below highlights them.
If you’re focused solely on SEO and are ready to appreciate social media strategy, check out our guide to social media marketing.
10 Social Media SEO Strategies
1. Social Sharing Buttons on Your Website
This may sound simple, but search engines prefer Google is starting to use social media sharing data To affect search ranking.
As a marketer, having social media sharing buttons on your blog and website is essential to encourage visitors to share content.
These buttons not only help in increasing traffic from social media but also play an important role in ranking position in search engines.
2. Integrated Keyword Strategy
As mentioned earlier, the line between search engines and social media platforms is blurring. Take the keyword strategy you use for your website and, when appropriate, apply it to your social media engagement.
This doesn’t mean cram tweets full of keywords. Instead, be aware of how you are writing social media messages. By including keywords in social media content, you can increase the reach of your messages.
3. Include Links in Social Profiles
Links in social media messages, such as tweets and Facebook status updates, are traditionally no-follow links. This means that they do not pass any SEO authority to the site they are linking to.
While this is starting to change, it is important to understand that the URL in the actual bio of the social media account Is a follow up link.
Make sure you are taking advantage of these additional opportunities to attract your visitors to your site.
4. Include links in videos and presentation materials
Some of the most powerful social media platforms are those that facilitate content sharing, such as YouTube, LinkedIn, and SlideShare.
When sharing content on these types of apps, be sure to share links to related blog posts or other content on your website.
Yes, this will increase the traffic to your website, but it will also help in generating new inbound links.
When someone writes a blog post about your content, chances are they’ll include a link to the presentation because it’s an “easier” thing to do.
5. Optimize Social Profiles
Think of social media profile pages as extensions of your website.
as you will optimize website pages For page titles and keywords, audit your social media profiles to ensure they mirror your website’s search engine optimization strategy.
It can come under your About Us, Services, Products, or other editable sections to help search engines further understand your website’s relationship with those keywords.
- Build Links and Social Media Reach
Search engine optimization has long been about inbound links to your website. While inbound links are still important, a secondary metric for marketers looking to increase search traffic should be social media reach.
To get more people to share your content on social media, you need to increase the number of fans or followers of your account.
By doing this through quality content creation and engagement, you will not only build social media reach but also inbound links.
However, do not pay for fake followers or likes, as the platform will catch and punish you.
7. Build rapport
Similar to sales, relationships are huge for attracting inbound links and social media attention. Building relationships using social media can open up opportunities for guest blog posts and other link-building opportunities.
You can also implement this by polling followers to increase engagement and replying to comments to show users that there are real people behind the screen.
Furthermore, these activities give you more opportunities to share additional links with your users.
8. Boost Your Content Creators Profile
Search engines pay close attention to the creators of the content on the web page. Across the web, search engine crawlers pull information from social media platforms to better inform author credibility.
Include author bios in your articles or blogs that link to their social media profiles and tag them with each new piece of content they produce.
- increase positive mentions
As previously shown, a strong social media presence can create a positive relationship with your audience.
An important aspect of achieving this is having online mentions that increase the visibility and positive awareness of your brand.
For example, Companies on Twitter reported a 19% increase in overall customer satisfaction. Google reports that positive online mentions can help determine whether your site is relevant to search queries.
Encourage positive mentions through engaging content and optimized posts across platforms.
10. Increase Content Lifespan and Engagement
Social media sharing gives longer life to your content. Some strategies to increase engagement are to use specific hashtags, tag influencers, and host giveaways to reward engagement.
Track it with likes, comments and shares.
You can use both analytical tools provided by the Platform and third-party tools to identify which topics and types of content are relevant.
Finally, don’t be afraid to recycle content with strong engagement and exposure. You can extend the life of the material by recirculating it.
Whether or not social media has been a strategy in your SEO strategy, hopefully you’ve got a firm understanding of how to link the two.
Content and products already exist. Now, it’s up to you to apply these tips by working and collaborating across teams.
At the end of the day, each strategy will need to be tailored to your brand, so play around with the ten tips above and see which stick.