When implementing your social media strategy, it’s easy to feel that manually posting multiple times a day to multiple different websites isn’t conducive to your busy schedule. But it’s not easy to tell from a baseline or pricing page which equipment is best not only for efficiency but for your business.
Instead of spending hours of extra research through all your options and sitting through countless demos and free trials, we’ve put together a list of the best social media dashboards that suit your budget and brand.
Here’s what we’ll cover:
what is social media dashboard
Tracking social media activity can be challenging if you don’t have the right tools. Social Media Dashboard is a tool that consolidates your social media accounts and activity in one place. With the Social Media Dashboard, you’ll be able to create and schedule posts, run ad campaigns, and track performance.
What to include in your social media dashboard
Here are some key features to look for in a social media dashboard. they include:
- Determination: Plan and queue up future posts for multiple social platforms.
- Trend Analysis: Stay on top of the latest trends by monitoring keywords and hashtags.
- competitive analysis: Monitor brand and competitor mentions.
- Message Service: Audience engagement is vital to any business. The Social Media Dashboard enables you to quickly reply to messages from one place.
- Reporting: Reporting features like customizable dashboards allow you to share insights with your team and stakeholders.
best social media dashboard
- hubspot
- Later
- sendable
- tailwind
- Sprout Social
- meet edgar
These social media dashboards are optimized for all types of SMBs; Whether you’re a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient manner.
1. hubspot
worth: Included in Professional Edition ($800/month) or Enterprise Edition ($3,200/month)
Why it’s great: All-in-One Social Media Software
With HubSpot’s social media management tools, you get an all-inclusive package. Connect up to 300 accounts and schedule up to 10,000 posts a month. Plus, for the in-depth planners, you can schedule posts up to 3 years in advance.
Get started with the HubSpot Social Media Dashboard.
HubSpot’s social media management features include monitoring mentions and engagement, and provides full analytical reports. You can schedule posts in one place without leaving the system.
features:
- schedule posts
- Monitoring mentions and engagement
- report on metrics
2. Later
worth: $9, $19, $29, $49 per month, and enterprise pricing
Why it’s great: instagram scheduling
While you can connect Facebook, Twitter, and Pinterest profiles, the latter is best for Instagram scheduling. This is due to its image-based content calendar scheduling, so you can have a bird’s-eye view of your brand in a monthly, visual format.
Later is also an Instagram partner, which means it integrates with Instagram’s API. This partnership means that your account information will be completely secure, which is important for Instagram Business accounts that have Shopping set up.
features:
- feed preview before posting
- Find the optimal posting time
- hashtag recommendations
3. sendable
worth: $29 to $299 per month
Why it’s great: agency based management
Are you a Social Media or Marketing Agency? Sendible clutter management may have the answer: it’s the perfect tool for an agency with clients. It helps you streamline the way you manage brands and offers some unique features that help you be successful.
Sendible has a royalty-free image search tool and a Canva integration. Sendible also has social listening tools, a report function, scheduling, and post previews. Simply put: it’s a complete dashboard and set of tools to keep your customer accounts in one place.
features:
- Reply to messages, comments and mentions from one place
- automated reports
- content suggestions
4. tailwind
worth: $9.99 to $799.99 per month, or enterprise pricing
Why it’s great: Pinterest and Instagram Management
Tailwind is a very unique program, providing services for two apps that aren’t usually paired with each other: Pinterest and Instagram. However, it makes sense given that both apps focus on visual multimedia. Offering a full media dashboard with scheduling, social listening, and analytics tools, Tailwind also has some interesting event-specific services.
First, it gives suggestions on how to improve the performance of Instagram and Pinterest. It also comes with a way to promote Pinterest content and manage Instagram user-generated content. If your brand is heavily focused on visuals, Tailwind might be right for you.
features:
- Create social posts with images
- hashtag finder
5. Sprout Social
worth: $99 to $249 per user per month
Why it’s great: team based management
Sprout Social is a dashboard platform focused solely on social media teams. What you get for your money is a full suite of tools, including options that allow you to create and schedule posts, social listening tools and most of all: analytical data.
Analytical tools are the shining stars of Sprout Social. Comprehensive, in-depth reporting is available. If this is a focus for your brand, consider Sprout. They make reports look so professional and easy to read, no editing is required.
features:
- Identify industry trends and influencers
- find the best send time
6. meet edgar
worth: $49/month
Why it’s great: 100% automatic scheduling
MeetEdgar is an app with a different approach to social media management. All users upload graded-based content to their account and create time slots when they want their account to post said content.
The app will then schedule and upload content as per the time slot and category. If you want your Twitter account to post memes on Thursdays at 11am, MeetEdgar will search through the “meme” category for content you’ve already uploaded, scheduled, and posted.
Managers may like this option if they do not have enough time to constantly schedule and upload content. They can plug in their entire content calendar at the beginning of the month and do the heavy lifting for the next few weeks.
features:
- a/b test post
- Content library to save and store posts
Post-enhancing dashboards such as these can take care of your social strategy without losing quality.
Free Social Media Dashboard
- tweetdeck
- tubbuddy
- MavSocial
- hootsuite
1. tweetdeck
worth: Free
Why it’s great: Twitter Dash Management
TweetDeck is wonderful if you’re tired of flipping back and forth through different tabs on Twitter. This is a free extension for Twitter (no download required) that automatically gives you your account’s Home, Notifications, Trends, and Messages in a dashboard view.
This app is especially useful for posting quickly. You can connect with your Twitter in-app, and it seems like a much faster way to operate your account than the in-browser functionality. Plus, TweetDeck automatically updates with any new notifications.
features:
- single dashboard view
- see instant updates
2. tubbuddy
worth: Free plan, or $9 per month up to $49
Why it’s great: youtube management
If you have a large YouTube presence, consider TubeBuddy. TubeBuddy offers a great set of perks to offer a complete dashboard. Categories include Video Dashboard, Video SEO, Bulk Processing, Promotions, Data & Research, and Productivity.
The above screenshot is one of TubeBuddy’s card template features. Card templates streamline the process of uploading and finalizing YouTube videos, making it easy to sort videos into playlists on your channel.
You can install the program on Chrome for free, acting like an extension. The free plan gives you access to analytics, productivity, and SEO tools to get you started. TubBuddy is also a YouTube partner and integrates with Alexa.
features:
- brand alert
- A/B Testing
- AI Title Generator
3. MavSocial
worth: Free plan, or $19 per month up to $499
Why it’s great: visual-based streamlined management
This is a great post-enhancing tool. MavSocial has a focus on visual-based management, and as such, offers unique perks like editing multimedia content and a stock photo digital library. With editing tools, you can add filters to your photos, crop them, and search for royalty-free images.
On top of all that, MavSocial has a full dashboard suite, which means you can schedule content and engage with followers. MavSocial supports YouTube, Facebook, Twitter and Instagram. The app is also an Instagram partner.
features:
- create campaign
- automated evergreen content
4. hootsuite
worth: Free plan, or $29 per month up to $599
Why it’s great: All-in-One Social Media Management
Hootsuite is a popular social media tool and it boasts 15 million users, The free plan lets you add up to three social accounts from different platforms on one screen and has a limit on how many posts are available to create.
While user-friendly, Hootsuite is a comprehensive app. You can create ads, run ROI reports on those ads, and you also have options to schedule and create posts. Note that you can only post to your Instagram using the Scheduler if you have an Instagram Business account.
features:
- Publish and schedule posts
- canva templates
- hashtag suggestions
Every business is unique, and so is every social media dashboard. Because of this, finding the best fit can be difficult. Covering all your bases can be made easy by building a community and social presence along with a social media dashboard.
If you want to create your own content calendar that will help you plan your social media posts, check out our article Here,
